Zepto Case Study

Introduction

Zepto is one of India’s leading quick-commerce startups known for delivering groceries within minutes.

Founding Story

Aadit Palicha and Kaivalya Vohra launched Zepto in 2021 after identifying a growing demand for ultra-fast grocery delivery.

Business Model

Zepto earns revenue through product margins, delivery charges, and brand promotions on its platform.

Growth

The company rapidly expanded across major Indian cities through a network of dark stores.

Conclusion

Zepto has transformed consumer expectations around convenience and speed in online grocery shopping.

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